Getting Noticed at a Job Fair
Monday, January 18th, 2010Standing out at a Job Faire can make a difference in your job search. Job Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Career Faire in January, 10 companies as showing up, and Dice has 82 job fairs scheduled for 2010 across the US.
How do you rise above the crowd at a Job Fair? The contention can be noteworthy, but you can help yourself stick out from the bunch with early preparation. At AA-Careers, we have a straight-forward step-by-step process to get ready. Planning to go? Here’s how to prepare:
First, investigate the companies that are going and pick your targets. Use the internet to check out the companies that are there before you even decide to go. Go to their web sites and see if they have their openings posted. Pick a small number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than 9 in a day, and 3-5 is a much more reasonable target. For each hiring organization, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your achievements and skills to the requirements of the job. Make the nomenclature match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.
Third, create a ‘mini sales pitch’ for each potential company/position combination. Write down a 60 second ‘thumbnail’ that you can repeat out loud showing why you are a good candidate for that position. You’ll use this in your resume and when you meet the team from the company at the job stall.
Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job description. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a fit based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position – bring a couple of copies for each – and put each in a intelligibly marked folder. Keep them in a lightweight briefcase or folio.
Remember to smile, and good hunting!